Marketing Agency Merchant Accounts – Get Yours Now

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Last Updated on April 6, 2024 by Corepay

Marketing agency merchant accounts are essential for marketing firms looking for an affordable and reliable way to accept payments. These accounts help mitigate chargebacks, increase revenue, and build customer trust. However, finding the right merchant service provider can be challenging in the unpredictable marketing industry, often labeled high-risk by banks and processors.

At Corepay, we have years of experience processing payments for marketing agencies that specialize in the following:

• SEO
• SEM
• Graphic design
• Web design
• Branding
• PPC
• Advertising

Key Takeaways

• Affordable merchant services are essential for marketing firms to conduct business effectively.
• Many marketing firms can be labeled high-risk.
• Implementing chargeback-preventive measures is crucial for managing customer expectations and reducing disputes for marketing firms.
• Corepay offers solutions for web design merchant accounts, IT services, SEO, and dropshipping.

What Is A Marketing Merchant Account?

A marketing merchant account is a bank account tailored to your specific needs for your industry. It allows you to accept payments and withdraw funds. Banks and processors deem Many marketing agencies high-risk due to the unclear expectations and results. For this reason, it’s best to choose a high-risk processing partner to avoid any freezes/holds by low-risk processors such as Paypal.

With a reliable marketing merchant account with Corepay, firms can effectively manage their finances and focus on delivering quality services without worrying about payment issues.

Apply Today

At Corepay, we pride ourselves in 100% transparency and aim to approve all accounts as swiftly as possible.

Apply today, and you will experience the following for our marketing agency merchant accounts:

• Certificate of Incorporation
• Voided Check/Proof of Bank Accounts
• Organizational Chart (if applicable)
• Personal and Business Financial History
• Prior Processing Statements (if relevant)
• Compliant Website Verification

How To Choose The Best Payment Processor For Marketing Firms

Choosing the best payment processing for your marketing firm comes down to a few different needs:

• Do they specialize in high-risk businesses?
• Do they offer competitive and transparent pricing
• Do they offer chargeback management?
• Do they provide security measures?

Why Do Banks View Marketing Firms As High-Risk?

Banks consider marketing agencies to be high-risk for several reasons:

• Chargebacks
• Unclear expectations/unhappy customers
• Large fluctuations in volume/high-ticket

Chargebacks

Chargebacks are the bane of many online merchants. Digital marketing is an industry in which chargebacks can run rampant.

Chargebacks tend to reflect marketing agencies’ work and services, especially over extended periods.

Customer services and chargeback prevention is necessary for digital marketing agencies, and they must be at the forefront of concerns.

Unclear expectations/unhappy customers

If customers don’t see the results they were promised or expected, they may get upset and take it up with their bank.

If you’re offering a retainer for payment, it’s a must to have clear terms of service that protect you from customers demanding refunds if they aren’t satisfied.

Large fluctuations in volume/high-ticket

Marketing companies often run on retainers, and there can be significant fluctuations in processing volume. Having a high-risk processing partner who understands this is necessary to avoid any surprises down the line.

Types Of Marketing Agencies We Service

Corepay offers payment processing for all forms of marketing. We understand the unique needs of the industry and the desire to accept online payments with reasonable fees.

We will never hold a merchant back by forcing overpriced payment processing fees, and we pride ourselves on offering 100% transparent pricing.

We offer processing for all of the following:

• Digital Marketing  (we service many digital marketing firms, from small to large).
• Social media marketing
• Email marketing
• SEO
• PPC
• SEM
• Direct marketing
• Advertising
• Video marketing

Can Marketing Firms Use Paypal?

While PayPal is a popular payment solution for many businesses, there may be better fits for marketing agencies. One of the main reasons is that PayPal has been known to freeze accounts or place holds on funds, which can severely impact cash flow for marketing firms with inconsistent revenue streams.

Additionally, PayPal’s chargeback policies may not align with marketing firms’ unique challenges in managing customer expectations and preventing disputes.

Therefore, marketing agencies should consider alternative merchant account providers like Corepay that specialize in serving their industry and offer tailored solutions to mitigate risk and ensure smooth payment processing operations.

Marketing Firm Merchant Account Underwriting 

In the context of marketing agencies seeking to acquire merchant accounts, it’s crucial to grasp the underwriting procedure and the elements evaluated by payment processors. Processors evaluate the potential risks tied to a business before granting a merchant account.

At Corepay, we meticulously review all merchant account applications. Throughout the underwriting process, we focus on the following aspects:

1. Verification of a legitimate business establishment
2. Confirmation of creditworthiness
3. Evaluation of past processing experience
4. Analysis of chargeback ratio
5. Assessment of website compliance

These steps ensure a comprehensive review, facilitating a smoother approval process for marketing agencies seeking merchant accounts.

Recurring Billing Solutions

Maintaining a consistent income flow for marketing agencies is paramount, and recurring billing and subscriptions play a pivotal role in achieving this stability. By obtaining a subscription merchant account, marketing agencies can seamlessly institute recurring billing cycles for your clientele.

This strategy guarantees a dependable and foreseeable revenue source, an invaluable advantage for marketing agencies engaged in continuous services like website maintenance and enhancements.

Skip The Foreplay And Come To Corepay

Supercharge your marketing agency’s success with Corepay. As your trusted partner, we’ve fueled the growth of marketing agencies for years and understand the needs of SEO and SEM companies.

Expect quick approval, secure processing, and proactive fraud protection. Access funds swiftly, benefiting from tailored options for marketing agencies.

• 24/7 customer support 
• Swift onboarding 
• Competitive rates 
• 20+ years of payment expertise 
• Industry-specific insights 
• Maximized approval rates
• Chargeback prevention

Please fill out the application below to discover how Corepay can help grow your marketing agency to the next level.